“I wanted to create this new line imagining it as an olfactory journey dedicated to my homeland. The itinerary, which I called “Via del Profumo”, is an invitation to discover Tuscany through a journey, to be carried out in different seasons of the year, during the flowering and harvesting, respecting centenary traditions and customs. Experiences of authentic beauty, art and nature that can only be found in this land.
La Via del Profumo is not only aimed at discovering unique and unrepeatable atmospheres, but, above all, an invitation to learn about the secret world of perfumery, its ingredients and its alchemies. It is a journey that is both geographical and intimate, to be performed without haste, in a state of mind that is attentive to enjoying everything that appears wonderful in the hot Tuscan sun.”