This happens in Tuscany more than elsewhere, because here the geography of the territory mixes with the geography of the soul. The eyes only are not sufficient to enjoy the immensity of the Tuscan landscape. It takes heart. Just so, the echo of life that resonates far and wide inundates the senses and the breath synchronizes with that of the earth, its colours, its flavours and scents. Erbario Toscano successfully encapsulates the strength of these incessant sensory stimuli within its fragrances, giving an extension of that universe and transforming Tuscany into a region of the spirit

Erbario Toscano is a brand known worldwide by devotees of the Tuscan style. Its products for body and hair care, perfumes and home fragrances, are witnesses of the authenticity of a region that is in touch with the everyday life of those who live elsewhere. This thanks to the ability of unique an international reality that has been able to transform every day actions into rituals of self-care and of the home. Erbario Toscano is the experience of a “lifestyle”. Refined, in their extreme “craft” simplicity, Erbario Toscano products, suspended between art and beauty, are the ideal gift. The details that make each packaging unique are complicit in recalling the experience of a trip to Tuscany, a journey that starts over again each day thanks to the aromas, the colours and the atmosphere felt and lived by both the body and the soul, and which become part of us.

Naturalness and quality

The main ingredients of our philosophy

fondatore in campagna

Erbario Toscano relentlessly pursues a perfect olfactory harmony, orchestrating fine ingredients from Tuscany. Explore, innovate, revolutionize is the mantra of its creator Egisto Bertozzi. Shapes, colors and scents become a source of inspiration in Tuscany, a region rich in art, history and culture. The production also retains a “family” and “creative” dimension that makes each product unique and inimitable.

The Story

A story made of passion and creativity while maintaing traditions.

Egisto Bertozzi is the worthy successor to his father Guido, founder of the maison

Bold and creative, passionate and experienced, Egisto takes over the company whilst still youthful and transforms its character by innovating its research technologies while maintaining traditions. Profoundly tied to his homeland, Tuscany is for him a continuous source of inspiration to convey and share with the world.

“Egisto has not yet turned eighteen when he lands in New York, holding a suitcase full of dreams. His father, Guido, has recently opened a showroom on Fifth Avenue, where his products are seducing the Americans. An artist and horse lover, Guido has a dream: to take overseas the taste for the Italian lifestyle. For Egisto it is an opportunity that is not to be missed, a dream that comes true.

Once in the Big Apple, Egisto absorbs new ideas, discovers different cultures, gains experience and learns the secrets of the trade.

His father’s death, only a year after the tragic September 11, forces him to return to Italy. Egisto suddenly has to take over the reins of the family business and has to deal with the worldwide economic crisis.

Via the training of the senses, heightened by a unique scenery, he discovers the power of perfumes, their allusions. Egisto creates his first body care line inspired by the olive tree, the symbol of Tuscany, which is to this day the leading line.

Being a traveller, or as a Tuscan would say, a globetrotter, Egisto sets out in search of new sensations to be echoed in a fragrance that embodies the union between his homeland and the world. Upon his return from a trip to the east, Egisto created his first perfume. The Black Pepper fragrance is born, an essence in which in his own world is “suspended time”, the mystery of a starry sky in the desert, the power of a wild horse dancing in a cloud of red sand.

It is this blend of the Tuscan region and other lands, between present and past, that makes his style so unique.

The Bacche di Tuscia line is created, inspired by a land of which we no longer have memory, but that is deeply buried in us like the roots of an ancient oak tree in the soil. Egisto then creates Elba’s Fig, inspired by a plant that lives in the dream of a summer evening, when the wet and satisfied body, covered in linen, collects the pleasure of a perfume that comes from far away and unleashes the yearning of the senses.

From that moment onwards there is an explosion of lines and products launched on the market. Erbario Toscano as a brand conquers the public, from Tokyo to New York, from Melbourne to London.”

A success that is in constant growth, fruit of an inimitable and unique style.